Tag: rebrand
Following its acquisition of French dealer Cobemat SAS earlier this year, Hitachi Construction Machinery (Europe) NV (HCME) has announced the rebrand of the company as Hitachi Construction Machinery France (HCMF).
The acquisition, which came into effect on 1 April 2023,...
Ivybridge, the home of leading retreader, Bandvulc, has been rebranded as a Continental LifeCycle production facility, with new signage installed throughout February. The move sees the factory become more closely aligned to Continental's Stöcken LifeCycle plant, which produces hot-retread...
Articulated hauler specialist Terex Trucks (Volvo Group) rebrands as Rokbak and announces its vision for an exciting new future. The Scottish manufacturer unveiled the new brand at a digital launch event attended by dealers, customers, media, and Volvo Group...
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