The appointment with EIMA 2020, the International Exhibition of Agricultural and Gardening Machinery, which due to the pandemic was take place in two versions: from 11th to 15th November 2020 in digital format and in 2021 will be at the Bologna trade fair.
On the occasion of the Digital Preview EIMA 2020 (EDP), Husqvarna Italia presented with a virtual stand where visitors could discover all the new products of GARDENA 2021 and, thanks to a virtual tour inside the German headquarters, enter the heart of the company, view the products and listen to interesting insights.
The platform also gave visitors the opportunity to interact with the company through a chat system or video-calls organised on request.
Among the many new products 2021 from GARDENA are the Bluetooth Water Computer range, the new RollUp Garden Hose Reel and the new submersible pumps. Also presented are the new garden, transplanting, work, shrub and rose gloves and, in the name of design, the new sprayers and pressure sprayers for plant care in the home and garden.
Unexpected news for 2021 is the new product line ClipUP! which includes elements for every season: a pretty planter for spring, an elegant torch for cool autumn evenings, a rain gauge, an insect shelter and a bird feeder.
The real protagonist is the new Robot Lawnmower SILENO minimo, presented immediately on the Totem, placed at the entrance of the virtual stand. It will then be presented working during the fair in presence.
McCulloch will be present with its range of Chainsaws, Power Saws, Blowers and Brushcutters.
There will also be a range of Robot Lawnmowers ROB ‘S’, designed for small and medium surfaces, extremely innovative and with the advantage of being able to control their programming via Bluetooth, via a special APP.
In 2021 Husqvarna Italia Spa will take part in the EIMA physical exhibition with its own 128 sqm stand (Hall 34 – Stand B13) and for the occasion it will be possible to see all the new products of 2021 presented during the Digital Preview (EDP). An appointment not to be missed.
Gardena and McCulloch
Gardena, a leading company in the design and development of gardening solutions, was founded in 1961 in Ulm (Germany). In 2007 it joined the Husqvarna group, becoming the flagship of the Consumer division. It is currently active worldwide with a presence in over 80 countries.
McCulloch, founded in Los Angeles in 1946 by Robert McCulloch, has established itself in the gardening world for the innovation, reliability, safety and value of its internal combustion engine products for garden care. In 2008 the Husqvarna group became the sole owner of the McCulloch brand for the whole world. McCulloch products are distributed in Italy by Husqvarna ltalia S.p.A., a production unit and entity directed and coordinated by Husqvarna AB – Sweden.
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