Genie Receives an Order of 10 Genie ZX-135/70 Articulating Boom Lifts by Dayim Equipment Rental

Based in Saudi Arabia and a member of Dayim Holdings, Dayim Equipment Rental has been a leading service and equipment rental company in the Middle East since 2010. Wishing to replace some units in its aerial fleet with more recent, efficient equipment with on-board technology to increase operator safety and productivity, it launched a call for tender from several manufacturers. To fulfil this need, Dayim Equipment Rental turned to Genie, ordering 10 Genie ZX-135/70 articulating boom lifts.

Genie’s strong reputation in articulating boom lifts and class-leading total cost of ownership Imtiyaz Abedi, Operations Director, Dayim Equipment Rental, consider Genie one of the main go-to brands for articulating boom lifts. He chose to invest in 10 Genie ZX-135/70 models for their high potential in meeting the needs of customers in Saudi Arabia and Bahrain in oil and gas and industrial construction applications. He points out:

“Our choice of investing in a specific brand and model is the result of a rigorous examination of all the elements that come into play in terms of total cost of ownership and, on that front, the Genie ZX-135/70 outperforms same-class boom lifts available on the market.”

Safety and productivity

Fatin Aldandan, Business Development Director, Dayim Equipment Rental, says: “Our focus on strategic partnerships with major end-users and key players in oil and gas and construction industries has helped us understand customers’ operational requirements, apart from our priorities on a technical and safety perspective. This helps us add products to our portfolio that tick our fleet requirements, are safest to operate, and that fit customers’ requirements and support their productivity needs.” The first Genie ZX-135/70 units will be delivered starting from July 2021.

A long-standing customer relationship

Sharbel Kordahi, Managing Director, Terex AWP for the Middle East, Southern Africa, India, Russia and CIS, says: “Dayim Equipment Rental is highly respected for its professionalism and the quality of the equipment it provides. Over the years, we have developed a strong relationship together. This order complements the investment Dayim made in 2020 in the Genie SX-180 Super Booms. I thank Dayim Rental for this new order that signs its continued trust in the Genie brand and our Middle East team.”