Berco Boosting the Aftermarket Business With Three Different Product Lines

Berco sets its sights on strengthening its Aftermarket business. With over 100 years of experience and expertise in the industry, the Italian company is universally renowned for the high quality of its products. A clear strategy, a determined structure as well as extended product lines will provide customers with complete access to replacement components, whose production is based on the highest-quality engineering and brand tradition. The range, additionally, will offer a competitive TCO (total cost of ownership).

For the Aftermarket, Berco supplies track chains and shoes, idlers, sprockets, track and carrier rollers. Already a leader in the mining segment, the new strategic development will see the company boost its Aftermarket presence in the highly competitive construction industry. The needs of the customer in this sector will be placed at the forefront, with particular attention being paid to providing a low TCO. Through a strong collaboration with company dealers, a service presence will be established in strategically important locations. This will allow customers access to the right product, at the right time, in the right place.

In order to implement this new strategy, Berco has established a new team composed of dedicated experts that possess the experience and mindset to be successful in the Aftermarket. The team will fully avail of Berco’s comprehensive OE knowledge and pedigree while expanding the company’s Aftermarket construction offer.

Diego Buffoni, Head of Aftermarket Berco:

“These are very exciting times for Berco. The introduction of a focused Aftermarket strategy, a clear structure and an increased product portfolio are already creating many growth opportunities and revenue streams for the company. Our goal will be to provide every customer in our various industrial fields with a one-stop shop offer for all their heavy-duty Aftermarket needs.”

Berco’s Aftermarket offer includes three different product lines: Original, Platinum and the most recent Service Line.

The Original Line provides customers with components that are identical to OE parts in terms of design and production process. The Platinum Line goes even one step further, surpassing OE in terms of quality, durability, and performance. This line offers innovative and tailored solutions to large machines that must operate in extreme climatic and soil conditions. With increased reliability and lifespan, the Platinum Line provides cost savings in the long term by allowing machines to operate for significantly longer periods without interruption.

The Service Line was created to supply machines in the construction industry. The inaugural line, which is aimed at excavators with capacities of 13, 20 and 30t, is now being made available to customers. This line comes with a very high warranty (2,000 hours under normal running conditions) and a better resistance to abrasion, impact and humidity. It offers the perfect balance between value and performance.

Satisfying customers who require a low TCO to boost their competitiveness, the manufacturing of this line reflects Berco’s high standards which have been gained through robust engineering, production, and quality control processes.

As a next step, the Service Line for dozers – chains, rollers, and sprockets for the D4, D5, and D6 classes – will be completed during the second half of the year.